Experience the infectious energy of 'Big Bing Boo' in a visually stunning and vibrant music video. This video is a celebration of colors, rhythm, and the electrifying pulse of Yashraj Mukhate's party anthem. From the psychedelic visuals to the neon party lights, the video takes viewers on a trippy journey .

Rasa—a spirited celebration of India, bottled with love and bold design! Inspired by the Navrasas, each bottle tells a story, bridging heritage and contemporary style, creating an experience that’s as much a feast for the eyes as it is for the palate. Rasa isn’t just a drink—it’s a visual and cultural journey, one label at a time!

Dive into VIVID—a captivating branding and advertising initiative redefining sexual wellness. This project breaks taboos and fosters open conversations through bold campaigns and a vibrant visual identity. Explore how we crafted a brand that empowers individuals to embrace their sexuality confidently and joyfully!

Ready for a flavor revolution? Dive into the Pulse candy campaign, where we crafted a bold 360-degree strategy to redefine hard-boiled candy. With its tangy twist and masala core, Pulse brought the spice back, turning heads and tantalizing taste buds. Click to see how we made every moment chatapata!

Rugged meets vibrant. Mahindra Adventure’s motorsports spirit merges with Chumbak’s bold aesthetics, creating striking car graphics and merchandise that capture the thrill of the Indian National Rally Championship—designed to turn heads on and off the track.

My internship at Scarecrow M&C Saatchi, consisted of an in-house project for Reliance Jewels' Punjab-inspired collection. We aimed to showcase stunning jewelry while celebrating Punjab's rich cultural heritage beyond stereotypes. Explore how we captured Punjab's vibrancy and artistry in this campaign!

Embark on a culinary journey through the flavors of Bengal with this uniquely crafted calendar cum recipe book. Each month unfolds an iconic Bengali recipes, bringing the essence of Bengal's culinary heritage to life on every page.

Breaking barriers, boosting accessibility. Imagining Durex teaming up with BlinkIt to revolutionise condom availability in India, launching a campaign that tackles the stigma around condom purchase and makes protection more accessible, discreet, and hassle-free.

Jhappi is a heartwarming cultural exploration of the villages of Ajrakhpur and Rudramata in Kutch. The magazine serves as a captivating platform, offering engaging stories, games, fun facts, and videos to transport young readers into the enchanting world of Kutch's vibrant heritage.

Ready to soar in the stock market? Discover Vulster—a consultancy inspired by the sharp instincts of a vulture. Designed for newcomers, Vulster uncovers hidden investment gems and simplifies finance with user-friendly tools. Click to explore the visual identity that connects youth to the exciting world of shares!

Unbox nostalgia. We designed a festive special packaging for Gits—combining 6 classic Bengali dishes in a combo pack that brings the essence of Durga Puja to life. With a surprise twist in the unboxing, this packaging evokes cherished memories and emotions of the festival.

VISDOM—a dynamic talk show and sub-brand of Vulster that sparks engaging discussions about finance and trading. Tailored for a youthful audience, VISDOM simplifies the stock market, inspiring the next generation of fearless traders. Ready to empower your journey? Click to explore VISDOM’s visual identity!

Devdas, an iconic tale and movie set in the city of Kolkata , finds a vibrant reinterpretation in this sequential visual narrative. through the strokes of Kalighat Painting.

Welcome to see the world through my lens! Photographs that capture the vibrant essence of gullies, the beauty of everyday life, and the artistry in food and product photography. Join me on this visual journey as we explore the stories and details celebrating the rich fabric of life through my eyes.

Step into the enchanting world of my illustrated story book, where the vibrant streets of North Kolkata, pulsating with the beats of retro Bollywood music, becomes the canvas for a heartwarming love tale, where two souls fall in love in the backdrop of Durga Pujo.